Conrad Seoul, the first property to implement a Smart Luxury concept for business travellers and event planners, has a general manager with a vision for the hotel to take the lead in the industry.
BY KRISTIE THONG
Having opened last November, how has Conrad Seoul fared in its MICE business?
Conrad Seoul’s strategic location in Yeouido, Seoul’s financial district, and close proximity to both international airports makes it conveniently accessible by event planners and business delegates from across the region.
Our outstanding banqueting facilities, featuring 2608 square metres of events space, have appealed to financial, pharmaceutical and consumer-goods companies from Hong Kong and Singapore, while our location in the International Finance Centre (IFC) of Seoul, puts us in a prime location to win over domestic clients such as financial and accounting firms from neighbouring offices.
What does Conrad Seoul offer with the Smart Luxury concept?
Today’s modern and sophisticated business traveller demands the service, experience and value that gets them more focused, more connected and more relaxed. They require the accessibility to technology and flawless, personalised service that gives them the luxury of being themselves and to be at their very best every vital moment of the business day. Such promise is exemplified in Conrad Hotel and Resort’s Smart Luxury concept, where we focus on the individual and offer guests a world of style, service and connection.
We are the first hotel in Korea to implement a Smart In-room Multimedia Technology. Using Apple-based technology and offering an all-in-one multimedia hub and a Mac computer, guests will be able to surf the Internet, access Facebook and Wi-Fi access points or play personal content from an iPad, iPhone, smartphone or laptop. Conrad Seoul’s digital rooms allow for a customisable and personal space. We also feature the Conrad Concierge mobile application to deliver flawless service by allowing guests to experience personalised control over their stay.
Our Smart Luxury concept is also extended to meeting and event planners, as our two ballrooms – The Park Ballroom with a capacity of 400 guests, and the Grand Ballroom which can seat up to 800 guests banquet style – make Conrad Seoul an attractive location to host major events. Clients can also choose to have executive meetings in “The Studio”, with 11 elegantly-appointed meeting rooms flooded with natural daylight and surrounding residential-style kitchens for unique F&B offerings.
We have recently introduced an attractive full-day meeting package, where we will assign a personal event manager to plan and execute the event. We will also provide clients with AV set-up at no additional cost and extend complimentary Internet access in both their accommodation and meeting rooms.
How are Conrad Seoul’s eco-friendly initiatives in line with the Smart Luxury concept?
Our Smart Luxury concept offers guests a personalised and intuitive experience with locally-inspired surroundings that are responsible to the environment.
We have Hilton Worldwide’s proprietary system, LightStay Meeting Impact Calculator, to calculate and analyse environmental impact from each event held, taking into account factors such as the event room water and electricity usage, food consumed and guest rooms booked.
Furthermore, we have implemented a variety of eco-friendly initiatives such as rainwater harvesting for use in irrigation, grey water usage in toilets and public spaces, solar panels to assist heating water, lighting and emergency power, transparent dual-sheet glass to efficiently control temperature indoors, and ice thermal storage system utilising late-night surplus electricity.
What are some goals you’ve set for the hotel this year?
Hotel business is a long-term investment in buildings, people and the future.
Our short-term goal and priority in 2013 is to generate greater public awareness towards Conrad Seoul’s remarkable facilities and services that embodies the Smart Luxury concept. We will then focus on strategic marketing activities to attract customers by emphasising our unique offerings such as accommodation packages, F&B promotions and guest loyalty programmes.