New Zealand was on show to India last week as Tourism New Zealand hosted a group of key Indian travel industry leaders with the hope to significantly grow visitor numbers.
Highlighting New Zealand’s high-end accommodation, restaurants and attractions, the week-long tour explored both islands, including Wellington, Christchurch, Queenstown, Milford Sound and Auckland.
India has been identified as an emerging market, with its strong economy leading to growth in outbound travel and providing enormous opportunity for New Zealand.
Tourism New Zealand’s regional manager of South and South East Asia, Mischa Mannix-Opie, says the visit aimed to build both awareness and travel connections between India and New Zealand and accelerate the growth of quality visitor arrivals.
“We see this famil as an opportunity to showcase New Zealand in a modern and refreshed way, to help ignite these industry leaders’ interest in developing new itineraries to sell destination New Zealand to their customers,” she says.
The five travel company CEOs, three of whom have never visited New Zealand before, were accompanied by a journalist who will write about their visit for a leading Indian travel publication.