Tourism New Zealand (TNZ) recently announced a marketing agreement with The Australasian Society of Association Executives (AuSAE), aimed at growing the number of Australian business events in New Zealand.

The two year agreement formalises a commitment from AuSAE to promote New Zealand as a business events destination to their members and improve the capability of New Zealand associations to host an international conference.

Announced at MEETINGS earlier this month, TNZ’s director of trade, PR and major events, Justin Watson, said the partnership is a great step toward growing the value of business events out of Australia.

“Australia is an important market for the business events sector in New Zealand and we are excited to be working collaboratively with AuSAE to promote the benefits of holding events in New Zealand.”

TNZ and AuSAE have committed to a programme of activity which will include New Zealand workshops and events in Australia, and educational visits for Australian AuSAE members to showcase the range of venues and facilities on offer.

A conference bidding programme will also be held in New Zealand to improve the quality of bids for international events.

For more details visit www.businessevents.newzealand.com.

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