April 13 2021
By Graeme Kemlo
While Melbourne was worst affected by COVID-19 in Australia, it doesn’t appear to have put off hotel investors in the southern capital as new hotels continue to open with more in the pipeline.
Melbourne Convention Bureau (MCB) says 14 new hotels will have opened by year’s end.
The latest to hang their shingles in the CBD are two global brands – W Melbourne (294 rooms, 828 m2 event space) and Hilton Melbourne Little Queen Street – plus a newcomer, Quincy (241 rooms) that unashamedly borrows from South East Asia’s hawker street style. Next Melbourne (255 rooms) has also opened recently on Little Collins Street.
Next month will see another new brand from Accor which took over the 70-year-old Swiss Movenpick hotel group and is about to open a 172-room hotel in a 78-storey property on the corner of Bourke and Spencer Streets.
According to the latest from MCB, there is still a flurry of major new four and five-star CBD hotels to open during 2021. These include openings in June scheduled for the Melbourne Marriott Hotel (196 rooms) and The Ritz-Carlton (240 rooms and 500-seat ballroom).
In August, Voco Melbourne Central (525 rooms) will open, followed by Holiday Inn Express, Little Colins Street (299 rooms) in October and Hyatt Centric (280 rooms) on the corner of Downie Street and Flinders Lane in December.
Chief Executive Officer of Melbourne Convention Bureau (MCB), Julia Swanson, says, “Now that venues of up to 1,000 people can now operate at 100 percent capacity, business events are taking off and it’s a great time to be planning an event in Melbourne.
“Business events, especially those requiring interstate travel, lead to an uptick in accommodation and there is a host of new openings like the W Melbourne and Quincy providing exciting new options for our clients, with a further 14 new hotels set to open later this year,” she says.
According to city planning approvals, Parkroyal Docklands (281 rooms) was scheduled for 2021, Le Meridien Melbourne (235 rooms) is due in 2022 and Hilton Melbourne Square (600 rooms) is scheduled for 2023.
However there is also growth in inner Melbourne suburbs well connected to the city, including South Yarra, where a new 123-room Ovolo Hotel has just opened on Chapel Street; land in South Melbourne close to Melbourne Convention and Exhibition Centre was also announced as the site of another future Ovolo property.
Top image: Movenpick Hotel Melbourne from Accor will open in Melbourne in May 2021