August 3, 2021 | By Bronwen Largier

The six-day International Congress of Psychology will be held at Melbourne Convention and Exhibition Centre in 2028, with an anticipated attendance of 5,000 delegates contributing an estimated $39.2 million to the Victorian economy.

The bid was won through a partnership between bid leaders Melbourne Convention Bureau (MCB) and the Australian Psychological Society with support from the Victorian Government.

By the time the conference is hosted in Melbourne in seven years’ time, it will have been four decades since the congress was last hosted in Australasia. The 2028 congress will be only the second time the region has hosted the event in 132 years.

“We’re thrilled to see Melbourne continuing to win high-profile international business events, demonstrating key decision makers’ confidence to choose Melbourne for their next meeting,” said MCB CEO Julia Swanson.

“The journey to secure this event was two years in the making and an incredible example of ‘Team Melbourne’ collaboration. In partnership with the Australia Psychological Society, a highly engaged local organising committee and the very best of Victoria’s business events supply chain, MCB worked solidly to position our city as a leading global business events destination to host this hero event.”

Due to the pandemic, MCB’s bid leaned heavily on virtual and digital assets, with Harry the hirer’s investment in remote filming capabilities playing a part in the success of the bid.