February 24, 2022 | By Bronwen Largier

With the support of Tourism Australia, industry association Meetings and Events Australia (MEA) has opened expressions of interest for both mentors and mentees for its 2022 program.

Younger industry members will be matched with experienced practitioners in the three-month program which will be conducted via a digital platform for the second year running.

“Since its inception, the Program has supported the progress of many members’ career journeys,” said MEA CEO Peter McDonald.

“Participation has been an experience equally highly valued by both mentees and mentors.

“In a time when our industry finds itself facing unprecedented challenge, the true value of this Program will come to the fore through its provision of a continuum via which experience and knowledge is shared with the industry’s next generation leaders by its current champions.”

Tourism Australia’s Executive General Manager of Commercial and Business Events Australia, Robin Mack, said the program came at a critical time.

“With Australia reopening its borders to quarantine-free travel from 21 February, it is critical to continue to support the future development of our industry, to ensure Australia continues to deliver high calibre business events and remains a competitive business events destination internationally.”

Those wishing to apply for the program must be members of MEA.