August 18, 2021 | By Bronwen Largier

Melbourne Convention and Exhibition Centre has launched its own virtual events platform, with a big claim that it “goes above and beyond anything else available on the market”.

The platform, which is concentrated on encouraging collaboration, comes with a dedicated digital event manager for each event, a team of inhouse “techsperts”, flexible staging options and ultra-fast secure internet infrastructure.

The platform is able to facilitate multi-speaker presentations, keynotes, workshops, virtual breakout spaces, Q&As, networking and recordings post-event.

“It has never been more crucial than right now, in the ever-evolving event landscape, to be able to connect and maintain global relationships and we are proud to be able to offer this in a single, combined platform,” said MCEC Chief Executive Peter King.

“It is no longer realistic for an event to be solely in-person or online and we saw a need for this combined approach without compromising the quality of the delivery, so no matter where people are, they can have the same level of participation in the event.”