May 12, 2022 | By Bronwen Largier
Singapore’s largest meetings venue, integrated resort Marina Bay Sands, has become the first venue globally to become a Healthcare Meeting Compliance Certified Verified Venue (HMCC-VV) through Meeting Professionals International’s (MPI) accreditation program.
The certification by the major international association assesses venues across 11 standards dealing with the complexity surrounding regulatory compliance specific to international medical meetings as well as data privacy, reporting procedures and experience in the medical events space including across the pharmaceutical, biotech and medical devices sectors.
Marina Bay Sands scored particularly well on its technical capabilities for increasing physical, data and intellectual security, flexibly culinary planning, including on cost and creating specific menus for medical meetings, and offering detailed healthcare provider expense reporting. In addition, over 40 per cent of Marina Bay Sands’ event sales team have healthcare meetings compliance certification, which MPI also oversees.
“Marina Bay Sands understands that complying with industry-specific regulations is critical to the success of every noteworthy event,” said Marina Bay Sands vice president of sales, Mike Lee.
“While we’ve had past successes hosting pharmaceutical and medical-related events at Sands Expo and Convention Centre, the attainment of this certification is a crucial next step for us to push the boundaries in delivering impactful experiences, while navigating the stringent event requirements of our clients in this sector.”
Marina Bay Sands has hosted nearly 200 medical and pharmaceutical related meetings since opening in 2010.
“Marina Bay Sands continues to be a leader in the medical meetings sector, and incredibly worthy of displaying the HMCC-VV designation due to their diligence and attention to detail in all aspects of planning medical meetings,” said MPI’s manager of educational experiences, Nancy Snowden.
“The role of healthcare meeting professionals is a crucial one, but often, they are so bogged down trying to discern which venues meet minimum best practice standards for medical meetings it makes event design and execution that much harder.”
Marina Bay Sands is also making significant investments in its infrastructure, with an AU$4.5 billion expansion of the property expected to be complete by 2026, yielding a 15,000-seat entertainment arena, a luxury hotel tower with 1,000 suites and more business events space.
In February 2022, the resort also committed a further AU$1.45 billion to upgrade its existing assets, including rooms and suites in two of its three towers, revamping its Executive Club Lounge, and adding fine dining and health and wellness offerings. These works have already begun and are due to be completed next year.