By Joyce DiMascio

The Global Association of the Exhibition Industry (UFI) has released its first full year study of the performance and outlook for the exhibition industry around the world.

The “UFI Global Exhibition Barometer” survey was conducted in December 2020 and represents the most up-to-date information from around the world including Australia and Asia Pacific.

450 companies participated for the second time in a row. The reach of this barometer is unprecedented according to UFI. It covers vastly expanded insights into 24 markets and six regions.

In response to the critical question – If there is no business for the next six months, what will happen? – 11 per cent of Australian respondents said they will close down and 64 per cent said they will just keep their head above water but will survive.

This data was submitted prior to the Avalon cluster and the Christmas border closures – since then business confidence the Australian sector has been further hit with industry calling for more certainty around border closures, international travel and the vaccine roll-out.

Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at: This research is available online here: