What do you do when your association bears an acronym that sounds like it could be an international terrorist organisation? Rebrand of course, which is exactly what the International Special Events Society (ISES) has done recently.
According to the ILEA, the name change reflects the now fully global nature of the association and the more relevant term of ‘live’ used by its members to describe the wide range of events delivered.
President Jodi Collen said: “The world has changed phenomenally since the International Special Events Society was founded in 1987 and our industry has always kept up and changed with it. This is the culmination of a process that began several years ago and that will continue as our association continues to evolve”.
“We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.”
Ms Collen gave no indication that the name change was due to the ISES acronym being so close to the ISIS terrorism organisation name.