Tourism Accommodation Australia (TAA) has welcomed the federal government’s new initiative to grow the international business events market in Australia.

As micenet AUSTRALIA reported on November 28, the ‘Attracting Business Events to Australia’ initiative, announced last week by Minister for Trade and Investment, Andrew Robb, will see the Australian Government work with industry during the bidding and event-delivery process, offer onshore and offshore promotion and ministerial support for an event.

“Minister Robb’s initiative shows the government not only understands the value of business events, but is prepared to work with the industry to maximise the potential,” TAA CEO, Carol Giuseppi, said.

“Business events can inject many millions of dollars into the economy, which is why it has become a fiercely competitive market, particularly in the Asia-Pacific region. Greater co-operation and co-ordination by Government can significantly enhance the business events sector’s ability to win major bids for Australian cities.”

Meeting and Events Australia CEO, Linda Gaunt, also congratulated the AACB (Australian Association of Convention Bureaus) in securing the government initiative.

“Given the direct effect this collaboration will have on the broader business events community MEA members are sure to benefit,” she said.