Thailand – Thai-based IMPACT Exhibition Management Co Ltd, which manages and operates IMPACT Arena, Exhibition and Convention Center, Muang Thong Thani, has recorded a 30-per-cent increase in international event numbers this year, with general manager Loy Joon How confident that the numbers will continue to grow.
The confidence comes on the back of new events secured, which includes Pulire Asia Pacific 2014 in September and World RoboCup 2015.
“2012 already showed an increase in the number of international events but in 2013 we have seen unprecedented growth through international MICE events held at IMPACT gaining 100 million baht of the company’s total revenue in this sector,” Mr Loy said.
Asia continues to contribute the largest number of MICE delegates, exhibitors and travellers, with the largest event held at IMPACT this year, THAIFEX – World of Food Asia 2013, attracting some 50,000 delegates and visitors.
Mr Loy added that growth in other segments had also been impressive, with the trade exhibition segment growing by 57 per cent, the meeting and seminar segment by 20 per cent, and the convention segment by 17 per cent.