For the second year in a row, IMEX Frankfurt has been cancelled. The annual MICE tradeshow, which was slated to take place at Messe Frankfurt between May 25 and 27, has been shelved due to the coronavirus pandemic’s impact on the travel and meetings industries.
In a statement, chair of the IMEX Group Ray Bloom and CEO Carina Bauer said: “We know the timing of our announcement comes as a blow so early in 2021.
“When we were compelled to cancel IMEX in Frankfurt and IMEX America last year we hoped 2021 would see the early recovery of the industry and the IMEX shows. We still believe wholeheartedly that a resurgence will come, but sadly we do not believe it will happen in time for us to deliver a strong and successful event in May.”
The pair continued that the vaccine rollout and improvements in rapid-testing programs create optimism for the prospects of the industry and of travel in general.
“We are very confident that we’ll be able to deliver a successful IMEX America in Las Vegas between November 9-11, 2021, as well as the 20th anniversary edition of IMEX in Frankfurt in 2022 (April 26-28).”