October 4, 2022 | By Joyce DiMascio | Image credit: IMEX Group

The major global trade shows for the business events market are strong indicators of how the sector is rebounding.

Coming up next week is IMEX America and indications from its organiser, IMEX Group, are that both buyers and sellers will be out in force.

IMEX Group CEO Carina Bauer says the 2021 comeback show had “an air of celebration” while 2022 is steeped in strong business.

“This year, the business fundamentals are what stand out. If our numbers are anything to go by, then despite strong macro pressures, including inflation and talent shortages, the bounce back could be even stronger and more robust than forecasts predict.”

IMEX Group says so far 3,000 global buyers and over 3,000 exhibiting companies have confirmed their participation at IMEX America 2022.

The company says it is set to be one of the show’s largest editions since its launch in 2011, suggesting a confidence-boosting bounce-back for the global meetings, incentive travel and business events industry.

The event will run from October 11-13 at Mandalay Bay in Las Vegas and Australia will be among the nations exhibiting.

“The show will soon demonstrate its bellwether credentials, giving everyone in the sector an accurate picture of business volumes and pipelines in 2023 and beyond,” IMEX Group said.

Global destinations from across Europe, Asia Pacific and the Middle East will return to the show that many were unable to attend in 2021.

Exhibitors include Abu Dhabi, Bahamas, Czech Republic, Dominican Republic, Dubai, Greece, Hawaii, Ireland, Switzerland, Turkey and New Zealand. Ras Al Khaimah is among the destinations exhibiting for the first time.

IMEX Group says the show’s learning program has also been simplified and redesigned to complement and enhance show floor meetings.

Under the theme “Pathways to Clarity”, four streamlined tracks – Respect for People and Planet, Future Self, Innovation and Creativity and Event Planner Toolkit – offer sessions that aim to boost business recovery. The program of over 100 sessions is free of charge as part of IMEX’s ongoing commitment to industry advancement.