Hong Kong – Darren Kerr, recently the general manager of Imagination Hong Kong and Macau, has left to focus his efforts on a boutique event agency he founded five years ago.

FACTOR168 Creative Event Company, based in Hong Kong, was established based on the principle that personal relationships are key to business – a principle shared in the famous Tom Cruise movie “Jerry Maguire”.

The movie reference emphasises on a “high care factor and trusted relationships, rather than simply driven by revenue targets that may not be sympathetic to the work or a client’s best interests”, Mr Kerr explained.

FACTOR168 strives to produce world-class live event experiences and compelling digital eco-systems that integrate, connect, engage and excite audiences while ensuring experiences are on-brand, on-message, and on-budget.

Mr Kerr explained that FACTOR168’s carefully curated client portfolio ensures the work it takes on is a good fit for both the client and the agency.