Attendees of a global incentive programme by Flight Centre Limited were treated to a display of event and theatrical excellence achievable in Singapore.

 Overview

Each year, Flight Centre Limited (FCL) implements a global incentive programme where the best performing employees attend a world-class event to publicly recognise excellence, re-ignite passion and invigorate performance at FCL’s Global Gathering. Singapore was chosen to host the 2012 event as the organiser believed it was the perfect destination to showcase Asia with a group this size.

Execution

Marina Bay Sands Singapore was used as the programme’s main venue, with the theme of “Destiny & Desire” capturing a sense of purpose and action.
Under the seamless and dynamic management of cievents and MBS, the event included a blend of inspirational guest speakers including Nobel Peace Laureate Professor Muhammad Yunus, award presentations, recognition, networking, product updates, team-building and international entertainment.

Pushing AV boundaries, the event had a customised video playing on a massive 30-metre wide x 4-metre high screen on-site, which required an 8 projector blend to showcase full-screen visuals.

Prior to the event, Global Gathering executed a teaser campaign to engage employees and hold them in suspense via print and digital teasers, games, sponsor-based competitions, a smartphone app, e-newsletters, countdown clock on intranets, Facebook updates and tweets, posters and merchandise.

Highlight

The three-day event saw a Full Moon Welcome Party at Tanjong Beach.
A set was designed to feature an oversized double-storey elevated DJ stage. Large moon spheres floating in the sky truly brought the “Full Moon” concept to life, prominently incorporating the branding of the conference as well as the names of several corporate sponsors.

The use of fireworks was a delight to guests, with many exclaiming in excitement and surprise when they came on. Specially designed for the party by local supplier Intermay Splash, the 10-minute display illuminated the sky and introduced the headline act, internationally-acclaimed DJ Fatboy Slim. The calibre and can-do attitude of local suppliers in Singapore was displayed in the way Intermay Splash and the management at Tanjong Beach seamlessly managed the licencing process for the fireworks.

The result

The execution of this once-in-a-lifetime experience achieves what no other company activity can: to create overwhelming brand engagement and excitement about FCL’s future.

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