By Warwick Merry
One of the big frustrations of events is that they take so long to plan, prepare and organise and often they are over in a day or two. It is common for organisers to find themselves at the end of an event sitting there, dazed and thinking, “Is that it?”
The great news with online and hybrid events is that the impact of your event can last for weeks, if not months. This represents a far great ROI for our clients without us having to invest a great deal of extra time or effort.
Some of the obvious elements are to remind delegates that you have recordings of the sessions available to watch again. But there are a few other ways you can really crank up your event and even make some extra money from it.
With fairly minimal effort, you could strip the audio off the conference videos and then collate a podcast or, at the very least, additional content for your existing podcast. This podcast may be part of your association membership or a value add from the event for delegates.
This can take some effort, but when you pack all of the best bits of a two or three day conference into 60-90 minutes, that would be of great value for delegates. Again it could be a bonus for them and could be sold to others who did not attend the conference. You could do video, audio and even a four page infographic.
Three month review
So many of us go to events and think “Wow – they are amazing ideas” only to find ourselves several months later not having implemented those ideas. What about a three month implementation check point? An online session where people share what they have done because of the event. What shortcuts to success they have learned and what they plan to do in the future. This session would serve as a reminder of the great topics covered at the event, inspire attendees to take action and remind people how good the event was. Maybe even an opportunity to get people to register for the next one?
Keynote update power session
Imagine your opening keynote speaker, some of the popular keynotes or even the panel session from your event giving an update on their presentation or revisiting the panel session. Maybe a 15 minute unscripted power session on what has changed and what that means for the industry. A great way to stay up-to-date and to get people to revisit the original keynote, again getting extra value from it.
These are some simple suggestions that can help your event have prolonged impact on your delegates and members. The level of technology we use means that we can get significantly increased Return On Investment (ROI) and all of the effort we put in. Reach out for more ideas on how you can get prolonged engagement.
Warwick Merry CSP, CVP is a Certified Speaking Professional, Dual Certified Virtual Presenter and Past National President of Professional Speakers Australia. He hosts and produces online events. Discover more at WarwickMerry.com