May 18, 2021 | By Bronwen Largier

Hong Kong Tourism Board (HKTB) has launched the Hong Kong Convention Ambassador program with over 100 business leaders taking part to help kickstart the business events industry after multiple waves of COVID-19 hit the region since the start of the global pandemic last year.

“As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events,” said Chairman of the HKTB, Dr YK Pang.

“The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes.

“It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery.

“The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts.”

Hong Kong has already begun hosting large scale business events again, with the Hong Kong International Dental Expo and Symposium in January seeing an average daily attendance of 3,000 per day over three days in January 2021.

The city is also expecting to welcome over 2,400 attendees to the inaugural Greater Bay Area Artificial Intelligence Congress in November this year.

There are more than 10 ambassador influenced business events in the pipeline for Hong Kong for 2021 to 2023.