Tourism PR, marketing and representation agency GTI Tourism, has been appointed as the Australian representative office for New Caledonia Tourism for 2014.

GTI Tourism won the contract for 2014 following a competitive pitch process which considered proposals from more than 20 companies.

As New Caledonia’s representative in the Australian market, GTI Tourism will continue to be responsible for raising the profile of the destination through an integrated program of marketing, sales and public relations, with a particular focus on digital.

Jean-Michel Foutrein director of New Caledonia Tourism says that he is pleased with the transition from one successful partner to the next.

“Sayer Clifton has done an excellent job over the last three years and we are confident that we have appointed another strong agency in GTI Tourism who will be a forward thinking creative partner to build on the solid foundation and add a digital focus to the marketing strategy.”

Sarah Anderson, managing director of GTI Tourism is delighted that GTI Tourism has been appointed to represent New Caledonia Tourism and is excited to promote such an appealing destination so close to Australia.

“New Caledonia is well placed to increase its visitation in 2014 with the recent entry of the Hilton brand, the forthcoming launch of Sheraton into the destination and Aircalin’s improved access all opening up opportunities for future growth,” Ms Anderson said.