By Graeme Kemlo

Melbourne, the city that has specialised in staging major events is looking to boost its economic recovery in 2021 with a return to the crowd-pulling event following the announcement that the F1 Grand Prix (GP) will go ahead with a COVID-safe crowd at Albert Park in March.

Having effectively lost almost all of its major events in 2020, including the F1 GP last March, 100,000 plus attendees at September’s MCG Football Grand Final and the Spring Racing Carnival this month, the state is 10s of millions of dollars poorer in both direct and ancillary income.

So, the news that the Australian event will be staged with COVID-safe crowds spread around the 10.6 km track is great news for fans and for the business events industry.

The F1 GP has been a popular event around which businesses have staged corporate events, especially incentives for top achievers. It also provides a much-needed boost for event supply companies.

CEO of the Australian Grand Prix Corporation (AGPC), Andrew Westgacott said the AGPC team would work with the Victorian government and health authorities to develop COVID-safe protocols for the event that is scheduled for March 18-21, 2021. International arrivals are likely to require up to 14 days’ quarantine.

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