May 24, 2021

Around 7,000 delegates are attending business events on the Gold Coast in the last weeks of May, injecting an expected $11 million into the local economy.

“We’re delighted to see the return of large-scale business events in an unquestionably clear sign that we are headed for a strong recovery of this vital industry,” said Destination Gold Coast CEO Patricia O’Callaghan.

The South East Queensland coastal region welcomed up to 4,000 delegates for the Australian Pharmacy Professional Conference last week and are set to host around 3,000 attendees for the Australasian Real Estate Convention from May 30-31.

“Conferences of this scale contribute significantly to the Gold Coast economy and the flow-on effect to our hotels, restaurants, transport providers and attractions is incredibly important.”

And Destination Gold Coast’s continued engagement with domestic and international organisers throughout the pandemic is paying off.

“Destination Gold Coast, in partnership with local industry, has secured 166 future conferences and meetings for the destination valued at over $184 million despite the difficult environment resulting from COVID-19,” said O’Callaghan.

“We are also actively working with event organisers to confirm an additional $143 million of conferences and meetings through strategic marketing activities and bid opportunities.

“There is a compelling desire to meet face-to-face, a consistent sentiment across the industry, so we are optimistic the pent-up demand for business events will be very strong.

“The Gold Coast is incredibly well positioned to welcome events with spacious and adaptive venues, an outdoor lifestyle and our low-density population that offers a haven for event organisers and delegates.”

Top image: Tourism Australia