When borders reopen, have you contemplated taking your incentive trip across the Tasman? Director of destination management at Ovation Australia, Sonja Soderbom, has been taking international clients to New Zealand for incentives for more than 15 years.

Sonja has just confirmed a 200 person incentive program for Auckland in October 2021. Here she gives her top reasons why New Zealand is an incredible incentive destination…

New Zealand is a natural wonder of beauty with incredible landscapes and so many amazing and different destinations on offer there is definitely something for everyone.

TREAT – There are so many awesome experiences you could have in New Zealand but my top two are: a day trip to Waiheke Island, transferring across by helicopter, landing on the vineyard grounds for an incredible wine tasting experience; and Shotover Jet in Queenstown, an adrenaline-packed activity that is perfect for all group sizes.


EAT – My favourite restaurant is The French Café in Auckland, a decadent fine dining experience, great for a dine around or a private dinner; and you can’t go past the Auckland Museum for a truly memorable gala event which should include feature performances and a spine-tingling haka.


MEET – We love to push the envelope and it always makes it easier when your partners are so accommodating especially when working outside of their normal scope of work. We have created some wonderful incentives in New Zealand so want to shout out Ngāi Tahu Tourism, Real Journeys, and of course the bureaus in Auckland, Queenstown and Wellington to name a few who go above and beyond to support and assist with our requests.


SLEEP – There are some great new hotels coming online in NZ which I can’t wait to see, like the Park Hyatt Auckland. Currently my “go-to’s” with confidence when thinking of room styling and consistent delivering on incentives and events are the Sofitel Queenstown and Cordis Auckland, but when the group size is right you can’t go past the amazing lodges like Matakauri Lodge or Huka Lodge for those true VIP or high-end incentives.


Is it time for you to take your thinking somewhere new? New Zealand offers something to suit groups of all sizes and tastes. From glorious glaciers to breath-taking glow worm caves, erupting geysers to native forest, its stunning scenery sets the scene for memorable events. Try an exhilarating bungy jump, watch whales at play, soak in a natural hot pool, or experience our unique Māori culture.

Explore what New Zealand has to offer for your next incentive at businessevents.newzealand.com.