November 9, 2021 | By Bronwen Largier

Even as New Zealand goes through an uncomfortable period of transition within the global pandemic – from an elimination strategy to living with the virus underpinned by high vaccination rates – which has caused upheaval for the nation’s business events industry, the country’s major business events association is pushing ahead with the planning of its flagship business events trade show in 2022.

Business Events Industry Aotearoa has opened exhibitor registrations for the June 2022 event, which will be held on the South Island for the first time in 14 years.

The event will be held in New Zealand’s second largest city Christchurch, which is about to get a major boost to its business events credentials with the opening of the first of New Zealand’s next generation of convention centres, Te Pae Christchurch.

The exhibition component of the event will be held at the new convention centre, with supporting events to take place at other venues around the city.

“Being in Ōtautahi Christchurch next year will add a very special dynamic to the event,” said BEIA Chief Executive Lisa Hopkins.

“The new home for MEETINGS 2022 will be the purpose-built Te Pae Christchurch Convention Centre, a much-anticipated addition to the city’s infrastructure, and to our industry.

“Despite the severe impact of the global pandemic, the inherent human need to meet and connect in-person has not waned. In fact, the results from this year’s MEETINGS were extraordinary, demonstrating the powerful desire for business events, and the importance they will play in New Zealand’s economic recovery and reconnection to the world.”

MEETINGS 2021 saw $74 million of business provisionally secured on the show floor, between 150 exhibitors, 140 hosted buyers from Australia and New Zealand and 300 local day buyers.

ChristchurchNZ’s Head of Business Events, Megan Crum, said the event offered exhibitors the chance to experience the city’s newest venue.

“MEETINGS 2022 will be their chance to experience our new Te Pae Christchurch, and the other incredible venues and hospitality in New Zealand’s newest city.

“Participating in and leveraging off this event should be top of the list for New Zealand business events industry members in 2022.”

There is an early bird offer for exhibitors who register by December 15.