By Brad Foster

The Dubai Corporation for Tourism and Commerce Marketing is reporting the Emirate is already hosting international meetings and has plenty more on the books, with a raft of recent wins for 2021.

It reports Dubai secured close to one dozen international events for 2021 and beyond, demonstrating Dubai is continuing on its strong pre-COVID-19 business event trajectory.

Despite recording close to 140,000 COVID cases and 510 deaths, and a recent spike in cases for the entire UAE, Dubai has had its international borders open since July 7.

The International DIP Symposium on Diabetes, Hypertension, Metabolic Syndrome and Pregnancy; the World Independent Advertising Award Conference; and Omnilife Latin America Incentive, all for 2021, are new wins for Dubai.

Also now on the books are three incentives from Florida-based Jeunesse Global for 2021 as well as the Premier Financial Alliance Annual Incentive (2021), and Tfest (2021).

CEO of Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim, says despite all the challenges faced by the global pandemic, Dubai’s ability to maintain a pipeline of business events over the coming years is a continued testament to both the response of the city’s leadership to tackle the situation and the resilience of its stakeholders, who continued to work together to elevate the city and sustain its appeal to a truly global audience.

“With international meetings already taking place again in Dubai, the city is primed to lead the business event sector’s resurgence, recementing the vital role they play in driving economic growth and providing a platform for networking, professional development and knowledge sharing.”

“With internationally-recognised practices now embedded across venues, hotels, Dubai’s airports and other touchpoints across the city, international and local business events can now take place in Dubai, with a robust framework for planners set in place to ensure the health and safety of all delegates and participants.”

Throughout the global pandemic, DBE has maintained its activities and engagement with meetings industry professionals worldwide, primarily through a program of webinars and virtual meetings. It is planning to combine these digital efforts with a resumption of international roadshows, sales missions and strong presence at trade shows in 2021.