DMSDMS Destination Marketing Services managing director Marissa Fernandez has kicked off 2014 by announcing the launch of the company’s new outbound leisure travel division specialising in destinations in the Middle East, Europe and Central America.

First to market is a range of innovative touring options for Morocco offered by DMS partner Activ’Travel.

“For more than 20 years we’ve been dealing with the best destination management companies in the world.  While our focus has always been on the business events market increasingly our international partners have been urging us to represent them in the leisure sector as well,” Ms Fernandez said.

“It is a very logical move for us particularly when you track current demand by small up-market groups for special interest, luxury and occasion based travel.  The services and expertise offered by our network means that Australian high-end travel agents and wholesalers can position themselves confidently at the top end of the market and deliver product experiences, which are not widely available here.”

Heading the new division is Kristie Turner who has worked as a senior account manager with DMS for the past four years. She has a strong background in travel management, experiential incentives and marketing.

The launch of the leisure division is the latest in a series of initiatives which has seen the company consolidate its tourism representation operations to the outbound market with DMS now structured around three service divisions:  conference and incentive business, international hotels and resorts, and now leisure travel.