New Zealand’s business tourism and events industry needs to work collaboratively if it is to successfully compete on the international stage, according to Conventions and Incentives New Zealand’s new chief executive, Sue Sullivan.

“We’re operating in a highly competitive, innovative market and if we want to punch above our weight we need to work together and, where necessary, pool resources,” Ms Sullivan said at MEETINGS earlier this month.

“The new convention centres planned for the country will open up new opportunities for our industry and we need to be ready to respond in a co-ordinated, strategic way.

“It is important that Conventions and Incentives New Zealand (CINZ) and Tourism New Zealand (TNZ) work together strategically to promote New Zealand and that we also put resources into the industry to ensure it is performing at optimum levels.

“CINZ’s role is to lead advocacy, education and events, and MEETINGS is our premier industry showcase,” she said.

CINZ recently set up a mentoring programme aimed at professional conference organisers.

“What we want to do is grow the skills of our conference and event managers and strengthen the networks within our industry so that everyone is at the top of their game.

“Buyers have high expectations of our industry and it is important we not only meet those expectations, but we exceed them.’’

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