Event management company cievents brought a little bit of Dubai to the Emirates Melbourne Cup this year with the creation of a Dubai-themed marquee.

The Marquee was the culmination of six months of design and planning by the cievents production design team including Katrina Regan and Bim Ricketson, who worked with Emirates, Judy Romano Event Management and TGC Building to oversee 25 specialists complete the 600 square metre structure for Emirates’ A-list guests.

Over the last 10 years the Emirates marquee has grown to become the talking point of the Melbourne Cup’s Birdcage precinct, showcasing a different destination from the Emirates Airline route each year. And this year was one of the most challenging, as the brief was to feature the ‘home-town’ of Dubai, where authenticity would be the key prerequisite of the project.

cievents producer Katrina Regan said: “The design of the marquee sought to reflect the very best of Dubai. It is a city grounded in the famous Arabian hospitality, welcoming visitors from all parts of the globe and seeks to build bridges between cultures and people. The design was a balance between a high-tech future and old world charm, without losing the human connection. It is luxurious but never stuffy. It is comfortable and relaxed, but always on the move, just as the city is.”

By collaborating with creative director Bim Ricketson, Ms Regan said together they set out to achieve this by designing a series of real living spaces and combining them with a range of virtual experiences.

Genevieve D’Souza, Emirates’ event manager said as a result of the level of detail and authenticity in this year’s marquee, the reaction was phenomenal.

“The Emirates marquee brought to life so many aspects of the city and allowed us to showcase Dubai to guests who may be considering visiting the city in the future. Although Dubai has always been a popular destination with Australians, our partnership with Qantas has made it even more accessible and this marquee experience has given people an appetite for what they can expect,” she said.