Five key decision makers from high profile corporate groups in China recently descended upon New Zealand, in an effort by Tourism New Zealand to help promote the country to the bulging Chinese incentive market.
Arriving last week, the group will spend nine days in Auckland, Waikato, Rotorua and Queenstown on a familiarisation trip hosted by Tourism New Zealand and Air New Zealand.
“These companies send internationally, on average, a combined 50 incentive trips each year, ranging from small groups of 10-20 through to large delegations of up to 1,000 – making this is a significant opportunity for us to sell directly to these key decision makers,” Tourism New Zealand’s international business events manager, Bjoern Spreitzer, said.
“The group represents an impressive range of large corporate brands including Mary Kay, Shanghai General Motors Co. Ltd and Hisun Pfizer Pharmaceutical Co. Ltd, which hold enormous potential to convert into actual bookings.
“Last year we received additional funding to significantly increase Tourism New Zealand’s presence in the conference and incentives market which has allowed us to pursue these opportunities to grow the business events sector in New Zealand.”
Incentive travel is a core element of the organisation’s work to increase the volume of high-value visitors to New Zealand, with incentive groups spending considerably more than leisure visitors.
“China is a priority market for Tourism New Zealand in the business events sector and activity to target the lucrative incentive market is an important part of the work that we undertake in market,” Mr Spreitzer said.
The itinerary showcases a range of venues and accommodation while highlighting key experiences and activities that appeal specifically to the Chinese incentive market.