Minister for Trade and Investment Andrew Robb has launched a new initiative to attract more international business events to Australian shores.
Building on the success of the recent China-Australia Free Trade Agreement (ChAFTA) in securing greater opportunities – both at home and abroad – for the local tourism sector, Mr Robb said the ‘Attracting Business Events to Australia’ initiative, will further enhance Australia’s thriving tourism market.
“Business events in Australia have a global reputation for being first-class, stellar events; they’re extremely important in terms of promoting Australia to the world,” Mr Robb said.
“They showcase Australia’s business capabilities, foster trade and investment outcomes, facilitate stronger people-to-people links and make a significant contribution to our economy.”
‘Attracting Business Events to Australia’ sets out a framework for the Australian Government – through Austrade and Tourism Australia – to work with industry during the bidding and event-delivery process.
Under the new framework, Austrade will coordinate ministerial support for an event and will organise onshore and offshore promotion, while Tourism Australia will partner with industry to provide marketing and promotional materials.
“This new framework demonstrates the common sense approach this government has taken to the tourism portfolio, by moving it under the trade umbrella; allowing closer alignment between the work done by Austrade – our export promotion agency – and Tourism Australia,” Mr Robb said.
The initiative was announced following the Australian Association of Convention Bureau (AACB) presenting Government with a report they commissioned – the Deloitte Access Economics report: ‘Australia’s International Business Events: The Economic and Strategic Value Proposition’.
President of the AACB, Lyn Lewis-Smith, welcomed the collaborative approach being adopted by the Federal Government, Tourism Australia and Austrade, saying that it was vital all agencies and governments – both state and federal – work together to attract the world’s leading business events.
“The benefits to the Australian economy of winning and hosting international business events are felt long after the last delegate leaves the country,” Ms Lewis-Smith said.
A copy of the Deloitte Access Economics report: ‘Australia’s International Business Events Sector – 2014’ can be found by clicking here.