By Graeme Kemlo

Adopting a farmer’s market theme for its annual roadshow, Business Events Geelong attracted a crowd of more than 120 conference and meeting organisers to the Docklands earlier this month

There were 34 regional operators showcasing their wares and their services across Geelong, The Bellarine and the Great Ocean Road. Arriving at Maia, the event space on central pier Docklands Aboard ‘Bongo’, a Retro European tri-car, the market theming was obvious in the person of ‘Guido the fruiterer’ who greeted guests

Continuing the theme inside, the event featured the best of the region’s food, wine and beer, including Portarlington Mussels, local brews from Little Creatures Brewery Geelong, and wineries throughout the region.

Mark Day, convention bureau manager for the region described the night as “a great success”. He said that over the past financial year there had been 3000 business events held in the region and they had attracted 150,000 delegates. He said the majority of that business came from Melbourne and the rest of Victoria, with New South Wales the next area that generated business for Geelong and surrounds.

“Geelong is growing fast. We have new and unique spaces. People are looking for regional meetings and they are coming down our way,” Mr Day said.