MEHK Oxfam Trailwalker 2012 promo campaign
HONG KONG The MEHK (Meetings & Exhibitions Hong Kong) Oxfam Trailwalker 2012 promotion campaign, the first-ever collaboration project by MEHK and Oxfam HK to promote Oxfam Trailwalker as a corporate team-building and corporate social responsibility event to overseas corporations drew participation from Guangzhou, Shanghai and Singapore with MEHK’s support and hospitality to the teams. The campaign gained a good level of awareness and interest in various MICE markets from the US, Korea, Japan and Mainland China in the past year. The leverage on sports event for corporate incentive has been positive and MEHK will continue its engagement with Oxfam and other stakeholders to lead a growing number of overseas teams for the event in 2013.
Contact: Ms Amy Lam at firstname.lastname@example.org
Seoul Tourism Organization adds 41 new members to Seoul MICE Alliance
SEOUL Seoul Tourism Organization’s (STO) Seoul Convention Bureau announced the addition of 41 companies to the Seoul MICE Alliance (SMA). The SMA is a partnership between the Seoul Metropolitan Government, the Seoul Tourism Organization, and private organisations, to enhance the city’s global MICE competitiveness. The services of the 41 new members span nine different industries, many of which offer services that will further improve the overall quality of international meetings planners and attendees, such as design and print services or shopping. Having these new members on board is expected to encourage buyers and international visitors to seek more services locally – which will help in the smooth execution of events and contribute to the vitalisation of the local economy.
Taiwan’s MICE industry pilot programme (MEET TAIWAN)
TAIWAN In 2009, the Ministry of Economic Affairs’ Bureau of Foreign Trade (BOFT) initiated the “Taiwan MICE Advancement Program”. A four-year development project, the programme improved Taiwan’s MICE industry. To advance MICE development to the next step, this year, the BOFT is beginning an extension project called “Taiwan’s MICE industry pilot programme (MEET TAIWAN)”. Commencing in 2013, the BOFT looks forward to another four years of continued investment in the Taiwan MICE industry.
The MEET TAIWAN programme aims to make Taiwan well-known for its high-quality service MICE industry. The long-term objective is to improve service efficiency, enhance international visibility and competiveness of the MEET TAIWAN brand, and promote Taiwan as one of the best MICE destinations in Asia.
Contact: MEET TAIWAN project’s office at email@example.com
Shell sites as meeting venues
MALAYSIA MyCEB has recently signed a Memorandum of Understanding with Chin Swee Caves Temple (the Temple), officiating the Temple as its fourth shell site. As an alternative to the conventional meeting venue, shell sites are iconic landmarks that could also be utilised as off-site business event venues for large groups.
Shell sites present its visitors with an experience of meetings while being enclosed within the cultural and natural elements of Malaysia. Located in the most scenic site of Genting Highlands, the Temple has played host to numerous events. MyCEB’s first three other shell sites include Putrajaya Maritime Centre, Central Market and Thean Hou Temple.
Confidence builds up
PHILIPPINES An air of confidence follows recent tourism developments in the Philippines. Low cost carriers linked the Philippines to its regional neighbours, as seen by increased direct connections from Singapore and Hong Kong to Clark and Iloilo.
High-end hotels and integrated resorts in Manila Bay Entertainment City add on to the extensive MICE facilities already available in the Philippines. The US$1 billion Solaire Resort and Casino will be the first of four resorts to open in the Entertainment City. In its first phase, The Solaire Manila Hotel opens in Q1
this year, boasting 500 guest rooms, a grand column-free ballroom that can house 1600 dinner guests, f&b and wellness facilities.