Bureaus turn to double bill trade show
THAILAND – Thailand Convention & Exhibition Bureau (TCEB), Tourism New Zealand, Fukuoka Convention & Visitors Bureau and MEET Taiwan were among the national tourism organisations and convention visitor bureaus that leveraged IT&CMA and CTW Asia-Pacific earlier this October to launch new offerings or connect with the industry.
Held in Bangkok Convention Centre at CentralWorld, the double bill event in MICE and corporate travel, which has recently incorporated luxury travel, was seen as an effective platform to reach out to the industry.
TCEB launched its Thailand Connect marketing campaign to over 140 international and local media at the trade show, highlighting promotional packages available to corporate buyers and planners deciding on Thailand as a MICE destination.
Likewise, Taiwan coincided its exclusive MEET TAIWAN networking for local industry buyers and media with the show to maximise its presence at the event.
The event also saw the largest Japanese delegation since 2010, with Fukuoka Convention & Visitors Bureau and Sapporo Convention Bureau among DMCs and hospitality chains taking advantage of the “Thai Year” initiative to promote various projects and events taking place.
IT&CMA and CTW Asia-Pacific 2014 will be taking place from September 30 to October 2.
ITB Asia promises stronger 2014 programme
SINGAPORE – ITB Asia, the annual Asian travel trade show held in Singapore this October, has signed an MOU with the Singapore Tourism Board (STB) to produce new conference content over the next three years.
As one of the anchor events of TravelRave, the event held in Suntec Singapore saw over 20 sessions led by global and regional partners including United Nations World Tourism Organization, Global Business Travel Association and Pacific Asia Travel Association. Attracting around 9100 visitors from over 110 countries across three days, a 7-per-cent increase over the year before.
From 2014-2016, ITB Asia will be held at Marina Bay Sands, fuelled by a new partnership that promises content generated by collective insights of top industry leaders to uncover more business opportunities.
ITB executive director, Nino Gruettke, said working with STB will help the show generate “even more strategic networking, business and collaboration opportunities to drive more quality buyers and visitors to the show”.
Organised by Messe Berlin (Singapore) Pte Ltd, ITB Asia represents the full spectrum of tourism, including hospitality, tour operators/travel agencies, National Tourism Organisations, Convention and Visitors Bureaus, travel technology firms, MICE and corporate travel representatives.
Malaysia: A focus on exhibitions
MALAYSIA – The Malaysia Convention & Exhibition Bureau (MyCEB) has recently conducted its second Exhibition Dialogue session as part of plans to grow its exhibitions market.
Attended by a selection of MyCEB’s partners comprising venue suppliers and professional exhibition organisers, the session featured four presentations designed to inform them of updates in the local exhibitions industry.
One of the presentations outlined MyCEB’s plans for developing the exhibitions segment, which revealed subventions and other events support programmes including assistance in exhibition planning, event marketing and on-site support.
Attendees also received updates of Kuala Lumpur’s Matrade Exhibition & Convention Centre, and upcoming exhibition venues – the Subterranean Penang International Convention & Exhibition Centre (sPICE) opening in 2015, and Suntec International’s The Light in Penang slated for 2017.
This follows a series of similar events targeted to associations and destination management companies organised to support and educate professionals in the business events industry in Malaysia.
Speaking at the seminar, MyCEB general manager of business events, Ho Yoke Ping, said such industry seminars are vital for developing and highlighting the importance of the MICE industry, and aligning business events services to both local and global clients.