A report analysing the economic impact of the ICC Cricket World Cup has confirmed that big events mean big business.
The PriceWaterhouseCoopers report confirmed the event generated 100,000 international visitors, $325 million in international visitor spend, and 1.5 million bed nights.
This study comes on the top of news that Destination NSW’s Vivid Sydney had a record number of visitors, with 26,000 of the 1.7 million attendees, arriving on international travel packages.
Tourism Australia managing director, John O’Sullivan said large scale events – and particularly blue ribbon sporting events – were a significant driver of visitor demand and expenditure.
“By the time 2015 draws to a close, Australia will have hosted the AFC Asia Cup 2015, the ICC Cricket World Cup and the Netball World Championships – and we’ve still got the Rugby League World Cup in 2017 and Commonwealth Games on the Gold Coast in 2018,” he said.
“These are all events which typically attract international visitors who stay longer, travel further and spend more. That’s a real sweet spot for any national tourism organisation and why were so focused upon delivering a targeted event strategy to maximise the tourism potential and economic return of Australia’s year round calendar of top quality events.”
Destination NSW CEO, Sandra Chipchase, said Destination NSW supported 136 events in 2014 which contributed $510 million in visitor spending to the state’s economy.