June 22, 2021 | By Bronwen Largier

New Zealand industry association Business Events Industry Aotearoa has launched its latest guide for meeting planners, with 2,500 copies already in circulation across Australia and New Zealand.

The guide features a koru on its front cover which is an integral symbol in Maori art as well as a symbol of new beginnings, growth, strength and peace.

“It also represents how New Zealand is reflected around the world,” said BEIA Chief Executive Lisa Hopkins.

“Not only are we a beautiful country to host an event, but also we are a safe destination to visit. We are a nation which responds to unprecedented times through collaboration and partnership, keeping whānau (family) and manuhiri (guests) firmly at the heart of all we do.”

“In this edition of the Event Planners’ Guide we have an emphasis on our regions. Either individually or as part of a dual destination programme, New Zealand’s regions are a fascinating mix of the cosmopolitan, through to historical and untouched.

The 180-page guide features four pages on each region of New Zealand, as well as other helpful resources for planners.