Australians are heeding the call to experience New Zealand’s food and wine in the Wellington region, with visitor arrivals into the city increasing five per cent in January.

The growth follows the November launch of a Tourism New Zealand joint venture campaign profiling the range of food and wine experiences found in Hawke’s Bay, Wairarapa, Marlborough and Wellington.

Tourism New Zealand’s general manager for Australia, Tim Burgess, says Wellington is leveraging off New Zealand’s close proximity to Australia and existing associations as a leading food and wine destination.

According to latest international visitor arrival figures, Australian arrivals to Wellington for the month of January increased by 5.14 per cent which is double the average level of growth experienced by the rest of New Zealand (2.14 per cent), PWT chief executive David Perks said.