Last year’s Google Atmosphere convention held at Australian Technology Park (ATP) showcased the venue’s technological flare.
Technology continually reshapes the way people connect to do business, and in 2014, it drove the ever-increasing demand for wireless infrastructure at event venues as well as mobile and cloud computing.
This trend was on show when Google’s Atmosphere convention came to Sydney on July 22, 2014, attracting 1350 business executives to the Australian Technology Park.
Previously one of Australia’s largest industrial complexes, ATP is now a unique venue supplier mixing high-tech facilities with a rich history and heritage architecture. Its conference and exhibition spaces cater for groups of 10 to 5000 and the venue is also home to organisations like ATP Innovations, a start-up supporter and winner of 2014 World Business Incubator of the Year.
On the day of Google Atmosphere, ATP welcomed delegates to its exhibition hall for an intense exchange of ideas on cultural change, collaboration, and agility in the digital workplace.
Google’s number one focus is its end user – with the mantra ‘provide the best user experience possible, and all else will follow’ – and the Atmosphere event applied the same principle as each delegate’s experience needed to be user-friendly.
As such the venue needed to be accessible, the space needed to be useful and integrated, and communication options needed to be interconnected and reliable.
Demonstrations on Google technologies were set out in colourful displays and part of the exhibition hall was transformed into an interactive lecture theatre for talks from keynote speakers such as
Google Enterprise’s Australia and New Zealand managing director, Kevin Ackhurst, and country director, Maile Carnegie.
Satellite sessions were set up throughout ATP’s locomotive workshop building, with seminars held in ATP’s dining room, theatre and meeting rooms.
The ATP conference and exhibition centre regularly hosts Australian and international conventions, exhibitions, and gala dinners, and maintains a strong investment in technology to improve connectivity for clients and delegates.
The centre’s wireless set-up enables tens of thousands of attendees to connect online simultaneously, while its audio-visual and digital screen options are constantly evolving.
ATP director of sales and marketing, Ruby Chronis, said hosting the Google Atmosphere event sparked ideas on how to ensure better conferencing.
“We’re always keen to branch out and offer clients new platforms and programs to enhance what they can deliver to guests.
“Venues need to be adaptable and flexible in coming years to allow for the new technologies impacting the industry, and the business world in general,” she said.