A double-bill event held recently in Phuket has successfully uplifted Phuket’s reputation as a MICE city.


The Convention Promotion Seminar (CPS) and Convention Exhibition (CONVEX) double-bill event has showcased Phuket’s capabilities as a MICE city to some 68 Bangkok-based organisations with potential to bid for international events.
Held every two years by the Thailand Incentive and Convention Association (TICA), the 18th CPS and CONVEX hosted 89 representatives from 28 educational institutions, 20 government agencies, 16 associations and four state enterprises for the three-day on-site training in Phuket from September 5-7. Highlights include the conference day on September 6 with four plenary sessions, a panel discussion and a buyer-meets-seller session.

Lieutenant General Nopadol Wora-Urai, president of International Society of Surgery and dean of the School of Medicine at Mae Fah Luang University, told participants that despite repeated crises, Thailand remained a preferred destination to meet. Participants also learnt how to win bids, in a case study presented by assistant professor Dr Sophon Uraicheun, secretary-general of Thailand Society of Sugar Cane Technologists, who led a team to win the 29th International Society of Sugar Cane Technologists Congress edition to be held in 2016 in Chiang Mai, Thailand.

Thailand Convention and Exhibition Bureau president, Nopparat Maythaveekulchai, and Tourism Authority of Thailand incoming governor, Thawatchai Arunyik, respectively shared an overview of Thailand’s MICE industry and quality tourism strategy. A panel comprising three experts also shared experiences on the benefits of green practices.

Participants also had an opportunity to visit local landmarks, inspect MICE hotels and experience themed dinners at off-site venues in Phuket.
TICA president Sumate Sudasna said that the CPS and CONVEX have been a regular event since the establishment of TICA in 1984 to train host committees of local organisations on how to bid for international conferences.

Phuket had been chosen due to its readiness and capabilities in handling international conferences and local trade exhibitions, as well as being the centre of trade, business, transportation and tourism in the south of Thailand, he added.
Mr Sumate concluded: “Promoting Phuket as a MICE destination will help generate more revenue for the local community and bring in new technologies to the area through exchanges at international conferences and exhibitions being held here.”