More than just events, it’s exceptional rewards with signature Hilton Worldwide experiences.

Hilton Worldwide’s From Mice to Millions campaign is recognising and motivating event planners to secure more events with the group.
Director of Business Development at Hilton Sydney, Josh Roberts, says the program has been well received from current and prospective clients. And why wouldn’t it, with participants having the chance to win two million Hilton HHonors™ points as the top Asia Pacific booker, and one million points as the top regional booker at any of the 95 hotels and resorts throughout the Asia Pacific.
“Points can be redeemed against a variety of options allowing employers to treat their employees with free nights at Hilton Worldwide Asia Pacific hotels and resorts including Waldorf Astoria Shanghai on the Bund, Conrad Tokyo, Hilton Sydney, Doubletree by Hilton Kuala Lumpur and many more,” Mr Roberts explains.
“On top of this, points can be redeemed for gifts for the company’s dinner dance which range from iPads to digital SLRs and Blu Ray entertainment systems and more.”

Emerging trends

The success of the From Mice to Millions campaign goes hand in hand with current emerging trends in the MICE sector. Three key trends that Hilton Worldwide has identified are:

  • Clients are looking for a combination of value for money, reliability, flexible facilities and unparalleled customer service that will address their individual meeting needs;
  • Client are seeking more unique and bespoke options, particularly when selecting menus or post-event venues which allow the hotels to become more creative with event spaces and provide more experiential experiences.
  • Corporations are seeking to link green initiatives and responsible CSR practices to their events.

Hilton Worldwide has supported this third trend with its Carbon Offset plan for all meeting and events which is now available across all hotels in the Hilton Worldwide Southeast Asia portfolio.
And, in response to market demand, Hilton Worldwide Australasia recently launched “Flexible Meetings/Flexible Offer” which allows the event booker to choose two complimentary “added values” ranging from 15 per cent discount off the daily delegate rate, double Hilton HHonors events bonus points, complimentary accommodation room for the event planner, welcome drinks reception or themed coffee breaks.
Mr Roberts said this offer has also been received well and is available across all 14 hotels in Australasia.
“Clients are becoming more astute about expenditure and are looking for more value and unique experiences,” he said.
“With this in mind, Hilton Worldwide has made it a priority to cater to the client’s requests ensuring we offer venues and services that are purposefully designed for each client’s meeting and event.”
“Hilton Worldwide has been cited as one of the most trusted and recognised brands throughout Asia Pacific. The brand’s presence is growing substantially, with more than 80 Hilton hotels and resorts and 19 Doubletree by Hilton Hotels in Asia and the soon to open Doubletree by Hilton Karratha in Western Australia. Our strength is grounded from an understanding of organisations MICE requirements, providing tailored solutions and remaining relevant in local and international markets.”

Forward thinking

Mr Roberts says performance for the region is positive for 2013, with clients realising the relevance and importance of conducting face-to-face meetings. Matching the positive future Hilton Worldwide continues to innovate and provide a point of difference to its customers.
To that end, Hilton Australasia launched www.hiltonevents.com.au to make searching, planning and booking a meeting or event with Hilton properties across Australasia easier.

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