Unwavering confidence sees events returning to Singapore’s leading MICE venue
Suntec Singapore Convention and Exhibition Centre (Suntec Singapore) has reopened its doors after months dedicated to a comprehensive overhaul. It kicked off business with the closing ceremony of the 8th Special Olympics Singapore National Games on June 3, attended by over 800 guests and athletes as well as a special appearance from Singapore’s Acting Minister for Culture, Community and Youth, Lawrence Wong.
While an impressive three-storey interactive digital wall is what captures the attention of delegates at the entrance, Suntec Singapore’s re-designed flexible interior is the hook that secured a hefty line-up of events for the rest of the year. CEO Arun Madhok describes the various changes Suntec Singapore has implemented, and how these initiatives keep the venue at the forefront of business events in the country.
What are some of the re-design features that event organisers can expect at Suntec Singapore?
One of the setups for a recent event involved bringing an exhibition and a conference together within the space of one exhibition hall, embracing the concept of the CONFEX model. The floor plan was designed to allow for a mini-conference to be held simultaneously with the exhibition running at full capacity without one area disturbing the other whether through excessive noise or frequent foot traffic.
We were able to accommodate this setup thanks to our new building design that integrates our flexible customisable space with our outstanding and diligent service excellence, thereby creating an ideal CONFEX environment with a fast setup and turnaround for the event.
Other innovations include interactive online tools. Before the event, organisers and planners can visualise their event, configure their floor plans and select their F&B options and other amenities using our new online Customer Portal. This means that by the time clients arrive, everything will be set up according to their specifications.
Another example of creating convenient opportunities for our clients is the free wireless LAN connectivity now available on-site for up to 6000 devices throughout the entire facility. Event planners can use this free service to incorporate more connected services and interactive capabilities into their events while delegates stay connected seamlessly anywhere in the building. This is a unique offering in Singapore.
How ready is the team at Suntec Singapore to take on the many events lined up for the year?
During the months that our building was undergoing its transformation, our staff underwent intensive training with reputable local organisations such as ITE College West for Food Production, Temasek Polytechnic – School of Hospitality,
Conrad Hotels & Resorts as well as other industry associations such as the Singapore Tourism Board. We provided a total of 103 hours of training per staff member over the past five months – an intensive schedule considering the industry standard is 24 hours per staff member.
The modernised Centre will require a slightly different way of operating; therefore, we invested in our staff to get their skills up-to-date and expand their proficiency level so as to be operationally ready.
Why is Suntec Singapore a premier choice for MICE?
We provide a venue with a high level of flexibility, functionality and convertibility supported by a world-class service team, an award-winning dining experience and operational excellence enhanced by cutting-edge technology. The essence of our approach is to align the centre to our clients’ evolving requirements.
Our location is ideal. Sitting at the heart of Asia’s most integrated meetings, conventions and exhibitions hub, Suntec Singapore is located within a 15-minute walk of 5200 hotel rooms, 1000 retail outlets, 300 restaurants, six museums and a world-class performing arts centre. Three MRT stations and two major express ways also serve the area.
Our recent modernisation programme ensures that Suntec Singapore remains at the forefront of the MICE industry in Singapore and Asia well into the next decade.