March 4, 2022 | By Graeme Kemlo

Famous as the first luxury hotel in Adelaide and the birthplace of Rupert Murdoch’s global media empire News Limited, The Playford Hotel on North Terrace is in the midst of a multi-million-dollar makeover.

While much of the attention in Adelaide recently has been on new hotel builds, this hotel’s position directly across from Adelaide Convention Centre has made it popular as delegate digs.

After the News Limited building, described by locals as “ugly”, was demolished in 1997, local hotelier and restaurateur Bill Sparr built the glamorous art nouveau hotel with organic shapes and metalwork balconies delivering fresh air to every room.  It took its name from Sir Thomas Playford, the state premier of South Australia from 1938 to 1965. It quickly became a popular place to wine and dine.  The building will retain its original features blended in with new modern décor.

While undergoing renovation, the hotel remains in operation, but food and beverage service is available only to in-house guests.  As the property’s 182 guest rooms and meeting spaces are refurbished, levels will be reopened to a staggered schedule through October this year.

“Our new functions and events spaces will be visually first-class and exceptionally functional and agile in their hosting capabilities, as is necessary in today’s world,” said The Playford’s director of sales and marketing, Melanie Leyn.