In the second instalment of her series, Sue Hill talks about the accommodation updates in Adelaide.

By Sue Hill, Foster Hill PR on behalf of Clockwise Consulting

Accommodation hotels in Adelaide city and surrounds have of course been the most affected during COVID-19. However, regional hotels were flocked to as soon as lockdown restrictions were eased, and out-of-state travel was still not an option.

It’s not just existing business bouncing back in South Australia. A number of new hotels will open in Q4 of 2020 in Adelaide including the Adelaide Oval Hotel (which opened in September), EOS at Skycity which will open its doors soon, Crowne Plaza, and, in 2021, Sofitel and Hotel Indigo Adelaide Markets.

Hotel Indigo general manager Thomas Zinn commented: “Hotel Indigo has paved its way across the globe as a truly fascinating neighbourhood brand, and we cannot wait to bring the experience to visitors and locals in Adelaide in early 2021. From the moment you arrive, we have created a unique experience full of surprising stories, design cues from the neighbourhood and inventive restaurant and bars experiences – led by the best talent in Adelaide.

“With an ideal location near the newly-renovated Her Majesty’s Theatre, and our highest visited attraction, Adelaide Central Markets, Hotel Indigo Adelaide Markets will be the perfect escape for delegates looking for the best in accommodation and access. We know guests will be wowed by the oversized rooms and suites, and of course the show-stopping rooftop bar!”

Of established hotels, The Playford M Series by Sofitel, unlike many others, remained open throughout the past months. The stunning five-star property has welcomed the return of increasingly larger social functions in recent times though like other venues, its business events income is still below par.

The hotel’s staycation offer has been particularly well received by South Australians looking to treat themselves to the luxury hotel and the introduction of its ‘by Jeeves’ butler service that was created to meet in room touch point requirements has been welcomed.   Border restrictions being lifted has seen bookings from interstate visitors increase according to general manager Maurits de Graeff, who welcomed the state government’s initiative to allow people into South Australia.

“I think we have been very fortunate in South Australia.  We are noticing people are very keen to get out and enjoy local hospitality, whether it’s for dining, drinking or with an overnight stay and it’s fantastic to welcome local, regional and now interstate guests to The Playford.

“The final piece of our return is undoubtedly the business events sector, whilst we have secured some local business and our hybrid event offering is being embraced, we need longer term confidence to see this resume to some semblance of pre-covid numbers,” Mr de Graeff said.