By Brad Foster

Events can happen in the online world too as Salesforce demonstrated when it moved its live event to cyberspace.

When early concerns over the impact of the coronavirus on up to 10,000 delegates who were planning to physically attend the Salesforce World Tour in Sydney in early March were realised the company took the decision to make it an online only event.

It took just 10 days for Salesforce to pivot the event from a live one to one that was completely online. And, the results, spoke volumes about how effective it was, with a reported 1.5 million views of the online content.

More than 86,000 viewers tuning into the live-streamed event, reaching 1.5 million total video viewers across Facebook, YouTube, Twitter and LinkedIn.

The World Tour Sydney space at the International Convention Centre Sydney was transformed into a series of Salesforce branded studios that recorded and live streamed over 100+ high value sessions, including more than  60 customer and partner stories, across two online channels.

Salesforce ANZ head of marketing, Renata Bertram, said following: “We have been overwhelmed with the support and excitement shown for Salesforce World Tour Sydney Reimagined. To have so many of our customers, employees and partners join us online has surpassed even our high expectations”.

“I’m so proud of our team who put our customers and our amazing `Trailblazer’ community first and in just 10 business days reimagined the way we deliver our annual flagship event in Asia Pacific. We have never had so many people tune in to join us for a World Tour event and we are grateful there were 1.2 million online viewers across the day.”

Highlights from the day included:

  • Keynote: In the keynote, Salesforce announced it would create more than 1500 new jobs across Australia and New Zealand during the coming five years and also announcement that it would offer all current staff 27 paid days off work to participate in bushfire relief volunteer schemes.
  • Online Expo: The Online Expo offered attendees a new interactive format to access Salesforce experts and explore Salesforce Customer 360. Online attendees from around the world joined the Customer Success Group Ask Me Anything sessions, where they were shown live demos, asked hundreds of questions, and joined one of the 68 one-on-one small business consultations
  • Nine studios across two channels streamed content: Live Studio 1: Streamed live content on event day including keynote and responsible leadership sessions; Live Studio 2: Streamed live content featuring Customer 360 stories and solution keynotes; and Live Studio 3: Streamed live content including industry sessions, including those from Tableau and Mulesoft.
  • Four on-demand Studios: Recorded 55+ sessions for on-demand viewing.
  • Live streamed panel sessions: Panel sessions dedicated to how businesses can be a platform for positive change. This included a panel on “Are sports a representation of how we’re doing as a society” which featured inspirational global and local sports personalities like Billie Jean King, Craig Foster, Erin Molan, and Turia Pitt, as well as a panel with local business leaders on “Business as a platform for change”.

Following the success of the event, a Salesforce spokesperson said: “We absolutely see the value in live events, but this pivot to an online-only event has certainly helped us rethink the way we connect with our customers overall.”

Those interested can view sessions captured at the Salesforce World Tour Reimagined Sydney at www.salesforce.com/au/video/.

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