SINGAPORE – Asia Pacific, with its relatively strong economy, is likely to see the strongest growth among regions in both spending and the number of meetings, according to American Express Meetings & Events 2013 Global Meetings Forecast (“the Forecast”).
The findings are based on a comprehensive survey, extensive meetings and events data, and in-depth interviews of meetings professionals – including planners, buyers and hotel suppliers from around the world – conducted by American Express Meetings & Events.
“Companies consider meetings and events to be a key strategy to driving revenue growth and change management, but acknowledge that they are proceeding with caution in a challenging global economy,” said Issa Jouaneh, vice president and general manager, American Express Meetings & Events. “To maximize the return on their investment, companies are highly focused on gaining clarity around spend, ensuring transparency as to why their organizations are holding meetings and who is attending them, and measuring the degree to which their meetings objectives have been achieved.”
“While Asia Pacific is likely to experience growth in 2013 as Europe sees declines, meeting professionals throughout the region point to budget challenges and the need to ascertain their companies’ own financial performance before they make investments in meetings as top influencers of their programs,” continued Jouaneh.